Home › Research▻People▻Business & Economics

Business & Economics

Dr Michal Folwarczny

PhD

Contact Details

Lecturer Above The Bar
Marketing Dept
School of Business and Economics
University of Galway
E: Michal.Folwarczny@universityofgalway.ie
 
researcher
 

Biography

Dr. Michal Folwarczny is a Lecturer Above the Bar in Marketing at University of Galway. He obtained his Ph.D. from Reykjavik University in 2022, where he worked as a postdoctoral research fellow until mid-2023, before joining the J.E. Cairnes School of Business & Economics.

During his doctoral studies, Michal secured approximately 100,000 EUR for his research on the evolutionary bases of sustainable and non-sustainable food consumption. In 2023, he received the Malewski Prize from the President of the Polish Academy of Sciences for outstanding scientific achievements. This prestigious award is given to researchers under 35 years of age who excel in multidisciplinary research. It underscores Michal's interest in integrating social, evolutionary, and consumer psychology to predict consumer food preferences, particularly in the realms of health and sustainability. Michal's research methods primarily focus on experimental research. However, he also employs other methodologies, such as psychometric scale development and web scraping, to gain insights into consumer behavior. His research has been featured in media outlets including the LA Times, The Independent, and the Daily Mail.

Research Interests

Consumer food preferences
Sustainable food marketing
Status signaling in consumption markets
Conspicuous consumption
Open Science Practices & replication projects
Experimental Research

Research Projects

  Project Start Date End Date
Consumer Behaviour Analysis and Sustainable Healthy Food Promotion 21-JAN-21 21-FEB-24
From conspicuous marketing to promoting environmentalism: How can social status motives drive eco-labeled fish choices? 01-MAY-20 01-MAY-22
Facilitating healthy food choice through social norms and nudging: The case of eco-labeled fish 01-SEP-19

Peer Reviewed Journals

  Year Publication
(2024) 'Plate, glass, and social class: How dominance and prestige orientation shape food preferences'
Folwarczny, Michal and Menon, R. G. Vishnu and Otterbring, Tobias (2024) 'Plate, glass, and social class: How dominance and prestige orientation shape food preferences'. Personality And Individual Differences, 225 (112666) [DOI] [Details]
(2024) 'From WEIRD to worldwide: Auditing authors¿ affiliation countries over time across three leading journals publishing food-related research'
Otterbring, Tobias and Folwarczny, Michal (2024) 'From WEIRD to worldwide: Auditing authors¿ affiliation countries over time across three leading journals publishing food-related research'. Food Quality And Preference, 117 [Details]
(2024) 'Big business returns on B Corp? Growing with green & lean as any label is a good label'
Sigurdsson, Valdimar and Larsen, Nils Magne and Folwarczny, Michal and Sigurdardottir, Freyja Thoroddsen and Menon, Vishnu R G and Fagerstrøm, Asle (2024) 'Big business returns on B Corp? Growing with green & lean as any label is a good label'. Journal of Business Research, 170 [DOI] [Details]
(2024) 'Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation'
Folwarczny, Michal and Otterbring, Tobias and Menon, Vishn and Sigurdsson, Valdimar (2024) 'Consumer susceptibility to front-of-package (FOP) food labeling: Scale development and validation'. Appetite, 192 [DOI] [Details]
(2024) 'Utilizing Consumer-Based Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals'
Sigurdsson, Valdimar and Folwarczny, Michal and Larsen, Nils Magne and Menon, Vishnu R G and Sigurdardottir, Freyja Thoroddsen and Perkovic, Sonja (2024) 'Utilizing Consumer-Based Label Equity to Signal Consumer Products Free From Endocrine-Disrupting Chemicals'. Journal Of Retailing And Consumer Services, 76 [DOI] [Details]
(2024) 'Social validation, reciprocation, and sustainable orientation: cultivating clean codes of conduct through social influence'
Otterbring, Tobias and Folwarczny, Michal (2024) 'Social validation, reciprocation, and sustainable orientation: cultivating clean codes of conduct through social influence'. Journal Of Retailing And Consumer Services, 76 [DOI] [Details]
(2023) 'Delicate Dining with a Date and Burger Binging with Buddies: Impression Management Across Social Settings and Consumers' Preferences for Masculine or Feminine Foods'
Gasiorowska, Agata and Folwarczny, Michal and Tan, Lynn KL and Otterbring, Tobias (2023) 'Delicate Dining with a Date and Burger Binging with Buddies: Impression Management Across Social Settings and Consumers' Preferences for Masculine or Feminine Foods'. Frontiers In Nutrition, 10 [DOI] [Details]
(2023) 'Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns'
Folwarczny, Michal and Larsen, Nils Magne and Otterbring, Tobias and Gasiorowska, Agata and Sigurdsson, Valdimar (2023) 'Viral Viruses and Modified Mobility: Cyberspace Disease Salience Predicts Human Movement Patterns'. Journal of Sustainable Marketing, 4 (1):110-127 [DOI] [Details]
(2023) 'Dolling-Up under Disease Threats: Do Pathogen Threats Motivate Attractiveness Signaling?'
Tan, Lynn Kai Lin and Folwarczny, Michal and Gasiorowska, Agata and Li, Norman (2023) 'Dolling-Up under Disease Threats: Do Pathogen Threats Motivate Attractiveness Signaling?'. Evolutionary Behavioral Sciences, [DOI] [Details]
(2023) 'Naturally Green, Irrationally Lean: How Background Scenery Affects Calorie Judgments'
Folwarczny, Michal and Otterbring, Tobias and Sigurdsson, Valdimar and Tan, Lynn Kai Lin (2023) 'Naturally Green, Irrationally Lean: How Background Scenery Affects Calorie Judgments'. Food Research International, 164 [DOI] [Details]
(2023) 'Sustainable food choices as an impression management strategy'
Folwarczny, Michal and Otterbring, Tobias and Ares, Gast\'on (2023) 'Sustainable food choices as an impression management strategy'. Current Opinion in Food Science, 49 [DOI] [Details]
(2023) 'The Importance of Relative Customer-Based Label Equity When Signaling Sustainability and Health With Certifications and Tags'
Sigurdsson, Valdimar and Larsen, Nils Magne and Folwarczny, Michal and Fagerstr\om, Asle and Menon, Vishnu R G and Sigurdardottir, Freyja Thoroddsen (2023) 'The Importance of Relative Customer-Based Label Equity When Signaling Sustainability and Health With Certifications and Tags'. Journal of Business Research, 154 [DOI] [Details]
(2023) 'Shortsighted Sales or Long-Lasting Loyalty? The Impact of Salesperson-Customer Proximity on Consumer Responses and the Beauty of Bodily Boundaries'
Otterbring, Tobias and Samuelsson, Peter and Arsenovic, Jasenko and Elb\aek, Christian T and Folwarczny, Michal (2023) 'Shortsighted Sales or Long-Lasting Loyalty? The Impact of Salesperson-Customer Proximity on Consumer Responses and the Beauty of Bodily Boundaries'. European Journal of Marketing, 57 (7):1854-1885 [DOI] [Details]
(2023) 'Cash¿Walk the line: Examining the impact of payment method on consumers' beer choices'
Otterbring, Tobias and Rolschau, Kristian and Folwarczny, Michal (2023) 'Cash¿Walk the line: Examining the impact of payment method on consumers' beer choices'. Journal Of Sensory Studies, 38 (5) [DOI] [Details]
(2023) 'Body appreciation around the world: Measurement invariance of the Body Appreciation Scale-2 (BAS-2) across 65 nations, 40 languages, gender identities, and age'
Swami, Viren and Tran, Ulrich S and Stieger, Stefan and ... and Folwarczny, Michal and others (2023) 'Body appreciation around the world: Measurement invariance of the Body Appreciation Scale-2 (BAS-2) across 65 nations, 40 languages, gender identities, and age'. Body Image, 46 :449-466 [DOI] [Details]
(2023) 'Hunger Effects on Option Quality for Hedonic and Utilitarian Food Products'
Otterbring, Tobias and Folwarczny, Michal and Gidlöf, Kerstin (2023) 'Hunger Effects on Option Quality for Hedonic and Utilitarian Food Products'. Food Quality and Preference, 103 [DOI] [Details]
(2023) 'Impression Management Strategies and Environmental Cues as Focal Factors in Food Research'
Otterbring, Tobias and Gasiorowska, Agata and Folwarczny, Michal (2023) 'Impression Management Strategies and Environmental Cues as Focal Factors in Food Research'. Frontiers In Nutrition, 10 [DOI] [Details]
(2023) 'Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences'
Folwarczny, Michal and Otterbring, Tobias and Sigurdsson, Valdimar and Tan, Lynn Kai Lin and Li, Norman P (2023) 'Old minds, new marketplaces: How evolved psychological mechanisms trigger mismatched food preferences'. Evolutionary Behavioral Sciences, 17 (1):93-101 [DOI] [Details]
(2022) 'Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels'
Sigurdsson, Valdimar and Larsen, Nils Magne and Palsdottir, Rakel Gyda and Folwarczny, Michal and Menon, Vishnu R G and Fagerstr\om, Asle (2022) 'Increasing the effectiveness of ecological food signaling: Comparing sustainability tags with eco-labels'. Journal of Business Research, 139 :1099-1110 [DOI] [Details]
(2022) 'Anxious and Status Signaling: Examining the Link between Attachment Style and Status Consumption and the Mediating Role of Materialistic Values'
Gasiorowska, Agata and Folwarczny, Michal and Otterbring, Tobias (2022) 'Anxious and Status Signaling: Examining the Link between Attachment Style and Status Consumption and the Mediating Role of Materialistic Values'. Personality and Individual Differences, 190 [DOI] [Details]
(2022) 'Anticipated Food Scarcity and Food Preferences: Ph.D. Thesis'
Folwarczny, Michal (2022) 'Anticipated Food Scarcity and Food Preferences: Ph.D. Thesis'. Reykjavik University, [Details]
(2022) 'Selecting the special or choosing the common? A high-powered replication of Kim and Markus’ (1999) pen study'
Otterbring, Tobias and Bhatnagar, Roopali and Folwarczny, Michal (2022) 'Selecting the special or choosing the common? A high-powered replication of Kim and Markus’ (1999) pen study'. The Journal of Social Psychology, :1-7 [DOI] [Details]
(2022) 'Firstborns Buy Better for the Greater Good: Birth Order Differences in Green Consumption'
Otterbring, Tobias and Folwarczny, Michal (2022) 'Firstborns Buy Better for the Greater Good: Birth Order Differences in Green Consumption'. Personality and Individual Differences, 186 [DOI] [Details]
(2022) 'Seasonal cues to food scarcity and calorie cravings: Winter cues elicit preferences for energy-dense foods'
Folwarczny, Michal and Otterbring, Tobias and Sigurdsson, Valdimar and Gasiorowska, Agata (2022) 'Seasonal cues to food scarcity and calorie cravings: Winter cues elicit preferences for energy-dense foods'. Food Quality and Preference, 96 [DOI] [Details]
(2021) 'Populated Places and Conspicuous Consumption: High Population Density Predicts Materialism and Preferences for Luxury Goods'
Otterbring, Tobias and Tan, Lynn Kai Lin and Folwarczny, Michal (2021) 'Populated Places and Conspicuous Consumption: High Population Density Predicts Materialism and Preferences for Luxury Goods'. Frontiers in Psychology, 12 [DOI] [Details]
(2021) 'Self-isolation for the self-centered: Negative framing increases narcissists' willingness to self-isolate during COVID-19 through higher response efficacy'
Otterbring, Tobias and Festila, Alexandra and Folwarczny, Michal (2021) 'Self-isolation for the self-centered: Negative framing increases narcissists' willingness to self-isolate during COVID-19 through higher response efficacy'. Personality and Individual Differences, 174 [DOI] [Details]
(2021) 'Development and psychometric evaluation of the Anticipated Food Scarcity Scale (AFSS)'
Folwarczny, Michal and Li, Norman P and Sigurdsson, Valdimar and Tan, Lynn Kai Lin and Otterbring, Tobias (2021) 'Development and psychometric evaluation of the Anticipated Food Scarcity Scale (AFSS)'. Appetite, 166 [DOI] [Details]
(2021) 'Secure and sustainable but not as prominent among the ambivalent: Attachment style and green consumption'
Folwarczny, Michal and Otterbring, Tobias (2021) 'Secure and sustainable but not as prominent among the ambivalent: Attachment style and green consumption'. Personality and Individual Differences, 183 [DOI] [Details]
(2021) 'Selfless or Selfish? The Impact of Message Framing and Egoistic Motivation on Narcissists’ Compliance with Preventive Health Behaviors during COVID-19'
Otterbring, Tobias and Festila, Alexandra and Folwarczny, Michal (2021) 'Selfless or Selfish? The Impact of Message Framing and Egoistic Motivation on Narcissists’ Compliance with Preventive Health Behaviors during COVID-19'. Current Research in Ecological and Social Psychology, 2 [DOI] [Details]
(2021) 'Crisis communication, anticipated food scarcity, and food preferences: Preregistered evidence of the insurance hypothesis'
Folwarczny, Michal and Christensen, Jacob D and Li, Norman P and Sigurdsson, Valdimar and Otterbring, Tobias (2021) 'Crisis communication, anticipated food scarcity, and food preferences: Preregistered evidence of the insurance hypothesis'. Food Quality and Preference, 91 [DOI] [Details]
(2021) 'Replication and extension of framing effects to compliance with health behaviors during pandemics'
Otterbring, Tobias and Festila, Alexandra and Folwarczny, Michal (2021) 'Replication and extension of framing effects to compliance with health behaviors during pandemics'. Safety Science, 134 [DOI] [Details]
(2020) 'The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation'
Sigurdsson, Valdimar and Larsen, Nils Magne and Sigfusdottir, Arna Dogg and Fagerstr\om, Asle and Alemu, Mohammed Hussen and Folwarczny, Michal and Foxall, Gordon (2020) 'The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation'. Managerial and Decision Economics, 41 (2):234-249 [DOI] [Details]
(2019) 'Electrophysiological Correlates of Emotional See-Saw Effect on a Go/No-Go Task'
Szczepanowski, Remigiusz and Folwarczny, Michal and Kr\'ol, Magdalena and Doli\'nski, Dariusz and Budzisz, Joanna (2019) 'Electrophysiological Correlates of Emotional See-Saw Effect on a Go/No-Go Task'. Current Psychology, 38 (2):533-541 [DOI] [Details]
(2019) 'Using neuro-IS/consumer neuroscience tools to study healthy food choices: a review'
Folwarczny, Michal and Pawar, Sanchit and Sigurdsson, Valdimar and Fagerstr\om, Asle (2019) 'Using neuro-IS/consumer neuroscience tools to study healthy food choices: a review'. Procedia Computer Science, 164 :532-537 [DOI] [Details]
(2018) 'Emotional See-Saw affects rationality of decision-making: Evidence for metacognitive impairments'
Folwarczny, Michal and Kaczmarek, Magdalena C and Doli\'nski, Dariusz and Szczepanowski, Remigiusz (2018) 'Emotional See-Saw affects rationality of decision-making: Evidence for metacognitive impairments'. Acta Psychologica, 186 :126-132 [DOI] [Details]
(2017) 'Would you deliver an electric shock in 2015? Obedience in the experimental paradigm developed by Stanley Milgram in the 50 years following the original studies'
Doli\'nski, Dariusz and Grzyb, Tomasz and Folwarczny, Michal and Grzyba\la, Patrycja and Krzyszycha, Karolina and Martynowska, Karolina and Trojanowski, Jakub (2017) 'Would you deliver an electric shock in 2015? Obedience in the experimental paradigm developed by Stanley Milgram in the 50 years following the original studies'. Social Psychological and Personality Science, 8 (8):927-933 [DOI] [Details]
(2016) 'Metody komunikowania stan\'ow afektywnych w urz\kadzeniach mobilnych'
Trojanowski, Jakub and Folwarczny, Michal and Hrebieniuk, Piotr and Szczepanowski, Remigiusz (2016) 'Metody komunikowania stan\'ow afektywnych w urz\kadzeniach mobilnych'. Innowacje w Polskiej Nauce w Obszarze Matematyki i Informatyki, :117-128 [Details]
(2016) 'Neuronalne korelaty \'swiadomego uczenia si\ke bod\'zc\'ow s\luchowych w paradygmacie r\'o\.znicowania bod\'zca odstaj\kacego'
Szczepanowski, Remigiusz and Folwarczny, Michal and Koz\lowski, Robert (2016) 'Neuronalne korelaty \'swiadomego uczenia si\ke bod\'zc\'ow s\luchowych w paradygmacie r\'o\.znicowania bod\'zca odstaj\kacego'. Studia z Kognitywistyki i Filozofii Umys\lu, 9 (1):37-47 [DOI] [Details]

Honours and Awards

  Year Title Awarding Body
2023 Malewski Prize of the President of the Polish Academy of Sciences Polish Academy of Sciences

Professional Associations

  Association Function From / To
Association for Psychological Science Member /
Society for Consumer Psychology Member /

Committees

  Committee Function From / To
Frontiers in Nutrition Special Issue: Breakfast Around the Globe: Habits, Effects, and Novel Food for Thought Special Issue Editor 04-FEB-24 /
AMSWMC25 (2024 Academy of Marketing Science World Marketing Congress) Program Committee (reviewer), section: Food and Wine Marketing 01-FEB-24 /
Frontiers in Nutrition Special Issue: Impression Management Strategies and Environmental Cues as Focal Factors in Food Research Special Issue Editor 01-OCT-23 /
2023 Irish Academy of Management (IAM) Annual Conference Reviewer at Doctoral Colloqium 01-AUG-23 /

Employment

  Employer Position From / To
Reykjavik University Postdoctoral fellow 01-FEB-22 / 01-JUL-23
University of Galway Lecturer Above the Bar in Marketing 01-JUL-23 /
Reykjavik University PhD Student 01-FEB-19 / 01-FEB-22

Education

  Year Institution Qualification Subject
2014 Faculty of Psychology in Wroclaw, SWPS University of Social Sciences and Humanities, Poland M.A. Business Psychology
2022 Center for Research in Marketing and Consumer Psychology (CRMC), Department of Business Administration, Reykjavik University, Iceland Ph.D. Marketing

Community Engagement

  Title Type From / To
Advocacy Ph.D. Students' Representative 21-JAN-20 / 11-JAN-22

Reviews

  Journal Role
European Journal Of Marketing Reviewer
Food Quality And Preference Reviewer
Appetite Reviewer
Frontiers In Nutrition Series Editor
Journal Of Consumer Behaviour Reviewer
Managerial And Decision Economics Reviewer
Acta Psychologica Reviewer
Frontiers In Pediatrics Reviewer
Heliyon Reviewer
Personality And Individual Differences Reviewer
Environment And Behavior Reviewer
Frontiers in psychology Reviewer
Plos One Reviewer

Teaching Interests

Marketing Analytics
Digital Marketing Metrics & Analytics
Marketing Performance & Productivity
Introduction to Business

Michal also taught "An Introduction to Social Psychology" during the 2015/2016 academic year at SWPS University of Social Sciences and Humanities in Poland. He has given numerous guest lectures at Reykjavik University and Aarhus University, and co-supervised two M.A. students at Reykjavik University in the 2019/2020 academic year.

Modules Taught

  Term/Year Module Title Module Code Subject / Desc
2023/2024 Introduction to Business MG529
2023/2024 Digital Metrics & Analytics MK5144
2023/2024 Marketing Performance & Productivity MK5133
2023/2024 Marketing Analytics MK5104