Dr Declan Fleming

B.Comm., M.B.S.,Ph.D.

Contact Details

Lecturer Above The Bar
Marketing
Room 337
Cairnes Building
NUI Galway
T: Ext. 2741
E: declan.fleming@nuigalway.ie
 
researcher
 

Biography

Declan completed his B.Comm and MBS (Marketing) at UCG (Now NUIG) and his PhD (Business Administration) at Manchester Business School, University of Manchester. Prior to beginning his academic career with NUIG he worked in GMIT and IT Tralee. In 2010, he was awarded Fellowship of the Marketing Institute of Ireland in recognition of outstanding contribution to the development of Marketing in Ireland. Teaching and Research interests lie in the areas of Strategic Marketing, Selling & Sales Management, Analytics and Marketing in Society. He is a previous Head of the Marketing Discipline and currently Programme Director for the MSc. Marketing Management.

Research Interests

The usage of technology in self-service delivery (SSD) is my PhD thesis topic area. The primary objective of the research was to develop, test, and validate a model of key constructs driving the usage of Internet banking. 
 
 

Research Projects

  Project Start Date End Date
GENERAL RESEARCH ACCOUNT DECLAN FLEMING 18-DEC-13 22-MAY-30

Peer Reviewed Journals

  Year Publication
(2012) ''Marketing's response to environmental decline and the call for sustainability''
Walsh, Ann T., Christine Domegan, Declan Fleming (2012) ''Marketing's response to environmental decline and the call for sustainability''. Social Business, 2 (2):121-143 [Details]

Books

  Year Publication
(2007) Marketing Research In Ireland: Theory & Practice.
Domegan, C (2007) Marketing Research In Ireland: Theory & Practice. [Details]
(2007) Marketing Research In Ireland: Theory & Practice.
C. Domegan and D. Fleming, (2007) Marketing Research In Ireland: Theory & Practice. Gill & MacMillan: Gill & MacMillan. [Details]
(2001) Cases in Marketing.
Fleming, D.; Wallace, E (2001) Cases in Marketing. Dublin: Mc-Graw Hill. [Details]
(2001) Cases In Marketing.
Fleming, D (2001) Cases In Marketing. [Details]
(1997) The Graduateship By Distance Learning.
Fleming, D (1997) The Graduateship By Distance Learning. Marketing Institute of Ireland [Details]
(1996) Guide To Exporting.
Fleming, D (1996) Guide To Exporting. : Irish Trade Board. [Details]

Conference Contributions

  Year Publication
(2012) Academy of Marketing Conference,
Leonard, G. & Fleming, D. (2012) A Classification of Stakeholder Orientation. [Conference Paper], Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
(2012) A Classification of Stakeholder Orientation,
Leonard, G. & Fleming, D. (2012) Stakeholder Orientation. [Conference Paper], A Classification of Stakeholder Orientation, Academy of Marketing Conference, Southampton Management School , 02-JUL-12 - 05-JUL-12. [Details]
(2012) European Academy of Marketing,
Leonard, G. & Fleming, D. (2012) Stakeholder Social Capital and the Performance Relationship: An Integrative Framework for Stakeholder Marketing. [Conference Paper], European Academy of Marketing, University Institute Lisbon, Portugal , 20-MAY-12 - 22-MAY-12. [Details]

Honours and Awards

  Year Title Awarding Body
2010 Fellow Marketing Institute of Ireland Marketing Institute of Ireland

Professional Associations

  Association Function From / To
Marketing Institute of Ireland Graduate of the Marketing Institute of Ireland 01-JUL-90 / 14-FEB-14

Committees

  Committee Function From / To
Programme Director for MSc Marketing Programme Director /

Teaching Interests

Postgraduate:

MSc Marketing Management Programme:

Strategic Marketing 
Cases in Marketing Strategy


Undergraduate:

B.Comm Programme:

Cases in Marketing Management