Course Overview

***Not Running in 2018***

This MSc Marketing (Technology & Innovation) is a specialised and innovative full-time postgraduate programme that has been purposely designed to meet the needs of recently qualified graduates who seek to further enhance their marketing knowledge and expertise, and who aspire to pursue challenging senior career opportunities in the marketing profession.

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of marketing technology and innovation. Three of the modules are delivered in conjunction with UL and UCC under the auspices of the Atlantic University Alliance (AUA), and students may be required to attend workshops in all three universities (NUI Galway, UL and UCC).

The programme aims to:

  • Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
  • Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
  • Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
  • Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
  • Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
  • Provide training in the methods and practice of accepted research methodologies.
  • Allow students to develop and expand their personal confidence.


Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above.

Who Teaches this Course

Dr. Declan Fleming, PhD, MBS, B.Comm.
Dr. Christine Domegan, PhD, MBS, B.Comm.
Dr. Elaine Wallace, PhD, MBS, B.Comm.
Dr. Ann Torres, PhD, MBA.
Dr.  Natasha Evers, PhD, MBS.

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Students must have a minimum of three years post-graduation experience. Normally the minimum entry requirements will be as follows:

A second class honours grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a second class honours grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a second class honours grade 1 or higher;

A second class honours, grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a second class honours grade 1 or higher; and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

Additional Requirements


1 year, full-time

Next start date

Not running in 2018

A Level Grades ()

Average intake


Closing Date

Not running in 2018

Next start date

Not running in 2018

NFQ level


Mode of study


ECTS weighting




PAC code


Course Outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The Technology and Innovation modules are delivered using a combination of blended and fully online learning. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation.

Programme Content

Semester 1 Obligatory Subjects:

  • Innovation & Technology Transfer
  • Marketing Technology Products 
  • Research Methods 
  • Marketing Innovation & Commercialisation 
  • Digital Marketing 
  • Services Marketing 
  • Marketing Performance & Productivity

 Semester 2 Obligatory Subjects:

  • Technology Innovation and Entrepreneurship 
  • Cases in Marketing Management & Strategy 
  • Brand Management & Strategy
  • Marketing Analytics 
  • Social Marketing & Sustainability 
  • Dissertation

Students complete a minor research dissertation under the supervision of staff members.  This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline.

Supplementing the formal curriculum are frequent opportunities to hear distinguished visiting academic and industry speakers. Students will be exposed to the latest cutting edge ideas, techniques and marketing frameworks through the analysis of industry best practice.


Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

H1      70% on the aggregate
H2.1   60% on the aggregate
H2.2   50% on the aggregate
H3      40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.

Modules for 2016-17

Curriculum information relates to the current academic year (in most cases).
Course and module offerings and details may be subject to change.

Glossary of Terms

You must earn a defined number of credits (aka ECTS) to complete each year of your course. You do this by taking all of its required modules as well as the correct number of optional modules to obtain that year's total number of credits.
A module you may choose to study.
A module that you must study if you choose this course (or subject).
Most courses have 2 semesters (aka terms) per year.

Year 1 (90 Credits)

Required MK5112: Dissertation

Required MG620: Innovation & Technology Transfer

Required MK620: Marketing Technology Products

Required MK563: Research Methods

Required MK5115: Marketing Innovation & Commercialisation

Required MK5101: Digital Marketing

Required MK5117: Services Marketing

Required MK5109: Marketing Performance & Productivity

Required MK5104: Marketing Analytics

Required MG670: Technology, Innovation & Entrepreneurship

Required MK5113: Cases in Marketing Management & Strategy

Required MK5110: Brand Management

Required MK5118: Social Marketing & Sustainability

Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€7,000 p.a. 2018/19

Fees: Tuition

€6,776 p.a. 2018/19

Fees: Student levy

€224 p.a. 2018/19

Fees: Non EU

€14,250 p.a. 2018/19
Postgraduate students in receipt of a SUSI grant—please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Dr. Declan Fleming, Programme Director
T +353 91 492 741

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Paul Lally |   Stakeholder Relations at ESB

The Marketing masters degree I recently completed not only provided me with a wealth of knowledge but also the ability to apply, with confidence, the knowledge gained in any given industry.
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