Course Overview

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of marketing technology and innovation. Three of the modules are delivered in conjunction with UL and UCC under the auspices of the Atlantic University Alliance (AUA), and students may be required to attend workshops in all three universities (NUI Galway, UL and UCC).

Therefore the programme will assist students to:

  • Become knowledgeable about a range of Marketing subjects to an advanced level
  • Associate high technology with innovation and recognise the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose
  • Develop analytical, oral and written presentation skills
  • Acquire and be able to use accepted research methodologies
  • Demonstrate your specialism in innovative high-technology marketing to prospective employers via an industry related research dissertation

Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above.

Who Teaches this Course

Dr. Declan Fleming, PhD, MBS, B.Comm.
Dr. Christine Domegan, PhD, MBS, B.Comm.
Dr. Elaine Wallace, PhD, MBS, B.Comm.
Dr. Ann Torres, PhD, MBA.
Dr.  Natasha Evers, PhD, MBS.

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Students must have a minimum of three years post-graduation experience. Normally the minimum entry requirements will be as follows:

A second class honours grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a second class honours grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a second class honours grade 1 or higher;

A second class honours, grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a second class honours grade 1 or higher; and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

Additional Requirements


1 year, full-time

Next start date

September 2017

A Level Grades ()

Average intake


Closing Date

Please refer to the offer rounds/closing date webpage. 8 July 2016 for non-business applicants. 

Next start date

September 2017

NFQ level


Mode of study


ECTS weighting




PAC code


Course Outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The Technology and Innovation modules are delivered using a combination of blended and fully online learning. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a minor dissertation.

Programme Content

Semester 1 Obligatory Subjects:

  • Product Design & Development 
  • Marketing Technology Products 
  • Research Methods 
  • Marketing Innovation & Commercialisation 
  • Digital Marketing 
  • Services Marketing 
  • Marketing Performance & Productivity

 Semester 2 Obligatory Subjects:

  • Technology Innovation and Entrepreneurship 
  • Cases in Marketing Management & Strategy 
  • Brand Management 
  • Marketing Analytics 
  • Social Marketing & Sustainability 
  • Dissertation

Students complete a minor research dissertation under the supervision of staff members.  This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline.


Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

H1      70% on the aggregate
H2.1   60% on the aggregate
H2.2   50% on the aggregate
H3      40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.

Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Who’s Suited to This Course

Learning Outcomes


Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€6,755 p.a. 2017/18

Fees: Tuition

€6,531 p.a. 2017/18

Fees: Student levy

€224 p.a. 2017/18

Fees: Non EU

€13,250 p.a. 2017/18
Postgraduate students in receipt of a SUSI grant—please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Dr. Declan Fleming, Programme Director
T +353 91 492 741

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Paul Lally |   Stakeholder Relations at ESB

The Marketing masters degree I recently completed not only provided me with a wealth of knowledge but also the ability to apply, with confidence, the knowledge gained in any given industry.
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