Course Overview

The programme content is aimed at preparing graduates for a variety of marketing positions in business.

Therefore the programme will assist students to:

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies.
  • develop personal confidence.

Applications and Selections

Applications are made online via The Postgraduate Applications Centre (PAC). Relevant PAC application code(s) above.

Who Teaches this Course

Dr. Declan Fleming, PhD, MBS, B.Comm
Dr. Christine Domegan, PhD, MBS, B.Comm
Dr. Elaine Wallace, PhD, MBS, B.Comm
Dr. Ann Torres, PhD, MBA
Dr. Natasha Evers, PhD, MBS

Requirements and Assessment

Key Facts

Entry Requirements

The programme is open to recent graduates of all disciplines. Normally the minimum entry requirements will be as follows:

A second class honours grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a second class honours grade 2, may be interviewed to ascertain their suitability for entry;

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in Marketing, are expected to hold a second class honours grade 1 or higher;

A second class honours, grade 1 or higher in the Higher Diploma in Business Studies (level 8);

Any other applicants, seeking a conversion programme, are expected to hold a second class honours grade 1 or higher; and may be interviewed to ascertain their suitability for entry and also required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.


Additional Requirements

Duration

1 year, full-time
2 years, part-time

Next start date

September 2017

A Level Grades ()

Average intake

25-30

Closing Date

Please refer to the offer rounds/closing date webpage. Non-Business graduates must apply by 7 July 2017.

Next start date

September 2017

NFQ level

9

Mode of study

Taught

ECTS weighting

90

Award

CAO

PAC code

GYC34, full-time
GYC35, part-time

Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take twelve obligatory subjects and complete a minor dissertation. 

Programme Content, full-time

Semester 1: Obligatory Subjects

Full-Time:

Semester 1 Obligatory Subjects:

  • Strategic Marketing
  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Services Marketing
  • Marketing Performance & Productivity
  • Business Ethics & Corporate Social Responsibility

Semester 2 Obligatory Subjects:

  • Cases in Marketing Management & Strategy
  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability
  • Global Business To Business (B2B) Marketing
  • Dissertation

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline. 

Programme Content, part-time

These courses are taught part-time over two academic years with assessments at the end of each semester.  Students also complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and be completed in year 2 and submitted by a date in summer of that year specified by the Marketing Discipline. 

Part-Time:

Year 1: Semester 1 Obligatory Subjects:

  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Business Ethics & Corporate Social Responsibility

Year 1: Semester 2 Obligatory Subjects:

  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability

Part-Time:

Year 2: Semester 1 Obligatory Subjects:

  •  Strategic Marketing
  •  Services Marketing
  •  Marketing Performance & Productivity

 Year 2: Semester 2 Obligatory Subjects:

  • Cases in Marketing Management & Strategy
  • Global Business To Business (B2B) Marketing
  • Dissertation

These courses are taught part-time over two academic years with assessments at the end of each semester.  Students also complete a minor research dissertation under the supervision of staff members.  This dissertation will account for 25 ects and be completed in year 2 and submitted by a date in summer of that year specified by the Marketing Discipline.  

Standards

Honours are awarded only on completion of the programme according to the following scheme and in accordance with the standardised Marks & Standards document (AMT/13/A8/5.1) for Postgraduate Taught Masters degrees.

H1      70% on the aggregate
H2.1   60% on the aggregate
H2.2   50% on the aggregate
H3      40% on the aggregate

Note (1): Honours are awarded only on the aggregate performance at an Examination as a whole. Honours are not awarded on the basis of results obtained in individual modules.

Why Choose This Course?

Career Opportunities

Gaining the MSc (Marketing Management) will enable graduates to build successful marketing management careers in a wide variety of industries, sectors and organisations including pharmaceutical companies, publishing companies, banks, consumer products companies and business-to-business. A growing trend is the utilisation of marketing by non-profit organisations. Colleges, art organisations, libraries and hospitals are increasingly hiring marketing professionals to manage their diverse marketing activities.

Graduates will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including:

  • Business Development
  • Marketing Management
  • Market Research
  • Strategic Marketing
  • Account Management
  • Customer Relations Management
  • Customer Service
  • Retail
  • Public Relations
  • Consultancy

Who’s Suited to This Course

Learning Outcomes

 

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€6,755 p.a. 2017/18

Fees: Tuition

€6,531 p.a. 2017/18

Fees: Student levy

€224 p.a. 2017/18

Fees: Non EU

€13,250 p.a. 2017/18

EU GYC34 full time €6,755 p.a.; EU GYC35 part time €3,490 p.a.

Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Dr Declan Fleming
T: + 353 91 492 741 | E: mscmarketing@nuigalway.ie


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