Dr Aidan Daly

B.A. (Econ.), M.B.A., Ph.D. (Belf.).

T:353 91 492548
A:Marketing, Cairnes Building, NUI Galway
E:Email Staff member

Biography




"Aidan Daly must be unique. He's got top academic qualifications and fantastic business experience. And it shows. This was a fantastic session, the best I've ever been to."

Prior to joining the Marketing Discipline in 1982, Aidan Daly held a series of demanding and challenging senior management positions. These positions included Research Economist, Marketing Research Manager, Sales Manager, Marketing Manager and General Manager. Some of the responsibilities included negotiating business with the major multiples in Ireland, Great Britain and on the Continent; new product development; terminating and re-organising the U.K. sales organisation while still achieving increased sales targets in that market; devising marketing strategies to overcome severe seasonability and resulting cash flow problems; trade union negotiations.

The senior positions he held where challenging, very tough and compressed a range of managerial experiences into a relatively short time frame. However it affords him an almost unique credibility in teaching as the following comment from a C.E.O. attending a conference addressed by Aidan Daly illustrates:

"Aidan Daly must be unique. He's got top academic qualifications and fantastic business experience. And it shows. This was a fantastic session, the best I've ever been to."

This business background, and the fact that he is a very popular conference speaker, trainer and consultant means he has contacts with leading business people. The list of guest speakers he's invited to the University reads like a "Who's Who" of business.

Since joining the University he has developed thirteen courses.   In October 2007 he was awarded the prestigious President's Award for Teaching Excellence.

Apart from graduate and undergraduate teaching in Global and Services Marketing, he is involved in Management Consulting and Training in Ireland, Europe, Middle and Far East and several African countries. He has an enviable reputation as a stimulating conference speaker.

Aidan Daly is a co-founder and non-executive Director of a number of service companies.

Research

Research Interests

  • Services Marketing.
  • The Applicability of Dramaturgy in Assisting Service Business to Deliver Branded Customer Services.
  • Global Marketing.
  • Marketing Services Internationally.

Research Publications

BOOKS PUBLISHED

How To Sell Successfully.
Selling (Distance Learning Text).
Effective Promotion (Distance Learning Text).
Assessing The Marketing Aspects Of Export Projects.

RECENT PAPERS

Daly, Aidan & Simpson, Merl.  "International Marketing Pedagogy In The Age Of Service Dominant Logic: Undermined By Research & The Extant Literature".  AMA Marketing Summer Educator's Conference.  Boston, USA. August 2011.

Daly, Aidan; Fisk, Ray; Grove, Stephen; Dorsch, Michael.  "Applying Forum Theatre To Intervene In Service Delivery:  A Live Experience".  Quiz 12, Cornell University, Ithaca, New York. June 2011.  (Accepted).

Daly, Aidan.  "The Efficacy Of Improvisation Training For Businesses To Business Services".  AMA Frontiers In Services Conference.  Karlstad, Sweden.  2010.

Daly, Aidan; Baron, Steve; Dorsch, Mike; Fisk, Ray; Grove, Steve, Harris, Kim; Harris, Richard.  "Toward The Effective Dissemination Of Service Research: Bridging The Divide Between Academic Research Findings & Practitioner Needs". 

Daly, Aidan. "Making Marketing Meaningful To Practitioners:  Internationalisation Of People Processing Services".  Western Decision Sciences Institute (WDSI) Conference.  Portland, Oregan.  April 2011.

Daly, Aidan; Baron, Steve; Dorsch, Mike; Fisk, Ray; Grove, Steve; Harris, Kim; Harris, Richard.  "Towards The Effective Dissemination Of Service Research: Bridging The Divide Between Academic Research Findings & Practitioner Needs".  (Journal Article in preparation).

Daly, Aidan.  "The Efficency of Improvisation Training for Business To Business Services" (with Steve Grove, Michael Dorsch & Ray Fisk).  AMA Frontiers in Service Conference, Karlstad, Sweden. June 2010. 

Daly, Aidan.  "Applying Forum Theatre To Service Marketing:  A Live Experience" (with Steve Grove, Michael Dorsch & Ray Fisk).  Servsig Conference, Porto, Portugal.  June 2010.  

Daly, Aidan.  "Can Marketing Academics Become Business Relevant?" (with Merl Simpson).  Servsig Conference, Porto, Portugal. June 2010.

Daly, Aidan.  "Service Arts:  An Overview of Emergine Service Research" (with Steve Grove, Michael Dorsch & Ray Fisk).  AMA Summer Education Cnference, Boston. 

Daly, Aidan.  "Transforming Marketing Academics Thinking" (with Merl Simpson).  Academy of Marketing Annual Conference 2010, Conventry England.  July 2010. 

Daly, Aidan.  "The Impact of Improvisation Training on Service Employees in a European Airline:  A Case Study" (with Steve Grove, Michael Dorsch & Ray Fisk).  European Journal of Marketing, Vol. 43, No. 3/4, 2009.

Daly, Aidan and Simpson, Merl.  "Service and International Marketing Literature:  Reassessment Required".  European Marketing Academy (EMAC) 35th Conference, 26-29 May, 2009.

Daly, Aidan, Fisk, Ray and Grove, Steve.  "Innovative Ways of Appplying Service Arts".  QUIS 11, The QUIS Service Conference, June 11-14, 2009, Wolfsburg, Germany.  (Second key-note).

Daly, Aidan.  "Potential Uses of Forum Theatre in Services Businesses".  Academy of Marketing Annual Conference, 7-9 July, 2009.

Daly, Aidan and Simpson, Merl.  "Are Marketing Academics Useful?  Take Services Marketing For Example!"  Academy of Marketing Annual Conference, 7-9 July, 2009.

Daly, Aidan and Simpson, Merl.  "From A Business Perspective Do Marketing Academics Matter?  Not For Marketing Services Anyway".  UK Academy of Marketing Annual Conference, Leeds University, July 2009.

Daly, Aidan.  Using Forum Theatre To Motivate And Train Service Personnel Deliver Branded Customer Service.  UK Academy of Marketing Annual Conference, Leeds University, July 2009.

Daly, Aidan.  "Co-ordinating Service Science anad Service Arts In People Processing Services" (with Fisk, Ray and Grove Steve).  Keynote Address, Quis 12, Germany, March 2009.

Daly, Aidan.  "Potential Uses Of Forum Theatre In Services Business".  Academy of Marketing, 22nd Service & Workshop, London, November 2008. (Keynote).

Daly, Aidan.  "We've Asked Many Times Before  .....  Will Academics Interested In Researching Marketing Services Internationally Please Stand Up  .....  Please" (with Simpson, Merl).  22nd Service & Workshop, London, November 2008.

Daly, Aidan.  "Embracing The Emotional Art Of Serving Customers" (with Fisk, Ray and Grove, Steve).  AMA Frontiers in Service Conference, Washington, October 2008.

Daly, Aidan.  "The Royal College of Surgeons Ireland:  A Case Study of Marketing Services Internationally" (with Horgan, Michael, CEO, Royal College of Surgeons).  AMA Frontiers in Service Conference, Washington, October 2008.

Daly, Aidan.  "Approaches To Using Improvisation In Service Businesses" (with Fisk, Ray, Grove, Steve and Dorsch, Mike).  Servsig, Liverpool, June 2008.

Daly, Aidan.  "Initial Results Of A Two Country Study into Marketing Services Internationally - The Need For New Paradigms" (with Simpson, Merl).  Servsig, Liverpool, June 2008.

Daly, Aidan.  "Marketing Services Internationally.  Motivators For A People Processing Services" (with Simpson, Merl).  Academy of Marketing Annual Conference, Aberdeen, June 2008.

Daly, Aidan.  "Service Theatre & Performance".  Academy of Marketing, 21st Service Workshop, London, November 2007.

Daly, Aidan.  "Will Academics Interested In Marketing Services Internationally Please Stand Up  .....  Please?"  Academy of Marketing, 21st Service Workshop, London, November 2007.

Daly, Aidan.  "Services Arts:  Broadening The Services Field [with Ray Fisk, Stephen Grove & Walter Ganz].  AMA Frontiers in Service Conference, San Francisco, USA, October 2007.

Daly, Aidan. "How Improvisation Training Can Prepare Service Staff Remix In Real Time ". Quis 10 Conference, Florida, June 2007.

Daly, Aidan with McDonnell, Juliana & Simpson, Merl. "Marketing Services Internationally: A Two-Country Preliminary Study ". 7th Annual Hawaii International Conference On Business , Hawaii, June 2007.

Daly, Aidan with McDonnell, Juliana. "The Results Of Initial Research Into Marketing Services Internationally ". IAM 2006 Academy of Management Conference, UCC, Cork, 6-8 September, 2006.

Daly, Aidan. "The Impact Of Theatrical Improvisation On Service Delivery: A Quasi Experimental Analysis ". IAM 2006 Irish Academy of Management Conference, UCC, Cork, 6-8 September 2006.

Daly, Aidan. "Applying Aspects Of Dramaturgy In Services To Achieve Branded Customer Service ". AM 2006 Academy of Marketing Conference, London, July 3-6, 2006.

Daly, Aidan with McDonnell, Juliana. "The Need For Research Into Marketing Services Internationally ". AM 2005 Academy of Marketing Conference, Dublin, July, 2005.

Daly, Aidan. "Applying Aspects Of Dramaturgy In Services To Achieve Branded Customer Service ". AM 2005 Academy of Marketing Conference, Dublin, July, 2005.

Daly, Aidan with Dorsch, Michael; Fisk, Raymond & Grove, Stephen. "The Impact Of Theatrical Improvisation On Service Delivery: An Experimental Analysis". AMA 14th Annual Frontiers In Services Conference, Arizona, U.S.A. October 6-9, 2005.

Daly, Aidan with McDonnell, Juliana. " The Need For Research Into Marketing Services Internationally". AMA 14th Annual Frontiers In Services Conference, Arizona, U.S.A. October 6-9, 2005.

Daly, Aidan. "Applying Aspects Of Dramaturgy In Services To Achieve Branded Customer Services". The Irish Academy Of Management Conference, GMIT, Galway, Ireland. September 7-9, 2005.

Daly, Aidan with McDonnell, Juliana. "Thoughts On Marketing Services Internationally". The Irish Academy Of Management Conference, GMIT, Galway, Ireland. September 7-9, 2005.

Daly, Aidan. "Applying Aspects Of Dramaturgy In Services To Achieve Branded Customer Services". The Academy Of Marketing 2005 Annual Conference, Dublin, Ireland. September 2005.

Daly, Aidan with McDonnell, Juliana. "Why The Reluctance To Research Marketing Services Internationally?" The Academy Of Marketing 2005 Annual Conference, Dublin, Ireland. September 2005.

Daly, Aidan. "Using Dramaturgy To Achieve Branded Customer Services". International Conference On Business, Economics, Management & Marketing. 3rd Annual Conference, Athens, Greece. June 16-18, 2005.

Daly, Aidan with McDonnell, Juliana. "Marketing Services Internationally - A Rich Topic For Much Needed Research". International Business & Economy, 4th Annual Conference, Honolulu, Hawaii. January 6-9, 2005.

Daly, Aidan with Moloney, Deirdre. "Managing Corproate Rebranding ". Irish Marketing Review , Vol. 17, Nos. 1 & 2, 2004.

Daly, Aidan with Ni Ghraith, D., & Cowan, C. "The Market Potential for Organic Diary Products in Ireland ". Irish Marketing Review , Vol. 16(2), Nos. 41-50, 2004.

Daly, Aidan with Ni Ghraith, D., & Cowan, C. "The Market Potential for Organic Milk Products in Ireland: Irish Case Study in Comparison with Danish & Austrian Cases ". Irish Journal of Management , Vol. 25(2), Nos. 121-138, 2004.

Daly, Aidan with Professors Fisk, Ray & Grove, Stephen. "Improvisation - Theory And Practice". American Marketing Association Thirteenth Annual Frontiers In Service Conference, Miami, U.S.A. October 28-31, 2004.

Daly, Aidan. "Let's Improvise" (Keynote Address). Quis 9 The International Research Symposium On Service Excellence And Management, Karlstad, Sweden. June 15-18, 2004.

Daly, Aidan. "Key Connections Between Service Theatre And Excellence In Service Delivery". AoM/IAoM The Association Of Mangement 21st Annual Conference, Norfolk, Virginia, U.S.A. April 15-18, 2004.

Daly, Aidan. "Potential Applications Of Dramaturgy In Service Businesses". American Marketing Association, Frontiers In Services Conference, Washington, U.S.A. October 24-26, 2003.

Daly, Aidan. "How Applicable Is Dramaturgy In Service Businesses?" American Marketing Association Servsig Services Research Conference, Reims, France. June 12-14, 2003.

Teaching Areas

Postgraduate Level:
M.B.A.: Services Marketing.
M.Sc (Marketing): Selling & Sales Management